The one-page strategy template

Section one — Who we serve: one sentence, narrow enough to exclude people.

Section two — What changes for them: the outcome in their words, not yours.

Section three — How we deliver it: the three steps of your process.

Section four — How the money works: price, cost, margin per unit of work.

Section five — What we are strengthening this quarter: one thing only.

Section six — What would prove us wrong: the assumption to watch.

Print it. Keep it visible. Revise it four times a year.