A senior manager who thought she needed a new industry
- The challenge
- Six months of applications, no traction, and a growing conviction that she had to start over somewhere new.
- What we observed
- Her materials described responsibilities, not judgment. Every role she had steadied looked, on paper, like a job she had merely held.
- The strategy
- Keep the industry. Change the evidence. Narrow the search to two lanes where her record was strongest.
- Implementation
- We rebuilt the résumé around six outcomes, rewrote her professional summary, and rehearsed four stories that carried the weight of a decade.
- The result
- Three interviews in five weeks. Offer accepted one level above her previous role.
- Lessons learned
Starting over is often mistaken for being described poorly.
Narrowing the search increased the response rate rather than reducing it.